Flowers are a waste of money…they die!

12 August, 2009

Nothing upsets a flower lover more than this comment. Now there is research that proves the contrary.

Behavioral research from Rutgers University shows that flowers create happiness & instant delight for those who receive them. After living with flowers, study participants reported increased enjoyment & life satisfaction.

Another study from Harvard University reveals that people feel more compassionate toward others, have less worry & feel less depressed when flowers are present in the home. For more information about these ground breaking studies, visit the Society of American Florists’ website www.aboutflowers.com.

Better yet… stop by for a small bunch of flowers for your kitchen table & do your own research. I think you’ll be pleasantly surprised.

{ 1 comment… read it below or add one }

1 Shelley Estersohn 13 August, 2009 at 11:04 am

Dear Sally,

I had a first-hand experience with flower power just last week as I took home a gorgeous arrangement from work. I ride the metro and the arrangement was about 3 feet high in lovely shades of peach, pink and purple —hard not to notice.

It was Friday, the end of a long hot week and generally not a time to see much besides tired grumpy people. But as I waited for the train those who walked by me smiled — first at the arrangement and then at me. Several strangers struck up conversations about how pretty it was and went on to talk about how they loved flowers. Riding home, everyone sitting around me was smiling.

I read about it, write about it and love having and sharing floral gifts…but experiencing the instant power of flowers to bring a smile to people’s faces was never more clear to me than it was last week.

You are so lucky to be a florist!

Thanks so much for mentioning the research on aboutflowers.com and helping to spread the great news about flowers!

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